Gestão de Pessoas no Setor Público: Desafios e Práticas de Valorização Profissional em Juazeiro do Norte - CE

Abstract

Human resource management in the public sector has increasingly assumed a strategic role in enhancing administrative efficiency and improving the quality of public services, particularly within municipal administrations. In this context, the professional appreciation of public servants emerges as a key factor for institutional strengthening and the achievement of better organizational outcomes. This study aims to analyze the challenges and professional appreciation practices in human resource management within the public sector of Juazeiro do Norte. Methodologically, it is a qualitative and descriptive research, developed through bibliographic review and document analysis, based on recent academic studies from sources such as Google Scholar, SciELO, and institutional repositories. The findings indicate that factors such as administrative rigidity, budget constraints, and the lack of structured professional appreciation policies negatively affect employee motivation and performance, thereby compromising the quality of public services. It is concluded that the implementation of effective professional appreciation practices is essential for strengthening municipal public management, contributing to organizational efficiency and to meeting contemporary social demands.