Jornalismo esportivo e infotenimento: análise dos programas zona olímpica e central olímpica durante os jogos de paris 2024.

Abstract

The presence of mass media in sports modalities has taken on a transformative role in the image of sports, turning them into a commercial and entertainment product by incorporating them through information. This study seeks to investigate how infotainment was used by the sports broadcasters TV Globo and CazéTV as an editorial strategy during the Paris 2024 Olympic Games, and how the use of this tool differs between television and digital media outlets. The investigation consisted of a case study mediated by a qualitative analysis of the broadcasters’ exclusive programs for the coverage of the Olympic event, and identified how the use of entertainment, aligned with information, has become a fundamental part of contemporary sports coverage, altering professional practices as it becomes embedded within the characteristics of these media outlets, as well as the impacts this strategy may have on the continuity of the profession due to its constant presence in these media environments. Furthermore, this study sought to outline the historical context of the beginning of media coverage in television and digital environments and the reinvention of journalistic practices enabled by these platforms, in addition to exploring changes in journalism production routines in the digital environment.