Práticas de sustentabilidade financeira à luz da gestão ordinária: organizações culturais no cariri cearense

Abstract

This dissertation aims to understand how the financial sustainability of cultural organizations is constructed in peripheral contexts, taking the Cariri region of Ceará, Brazil, as its empirical setting. It is grounded in the recognition of the economic, social, and symbolic relevance of the creative economy, as well as in the limitations of normative management models when applied to cultural organizations operating in territories marked by structural inequalities and unstable public policies. Methodologically, the study adopts a multipaper format, combining an integrative literature review and a qualitative multiple case study, both interpreted through Reflexive Thematic Analysis and supported by critical approaches within Organizational Studies, particularly the concept of ordinary management. The findings indicate that financial sustainability in these organizations constitutes a multidimensional, relational, and processual phenomenon that cannot be adequately understood through universalizing management models, highlighting the centrality of everyday practices, hybrid funding arrangements, community networks, and territorial dynamics in shaping organizational continuity. It is concluded that, in such contexts, financial sustainability emerges from situated practical rationalities embedded in everyday organizational life rather than from the linear application of formal models. The study contributes theoretically by challenging hegemonic conceptions of organizational sustainability and proposing a situated and territorial perspective; methodologically by integrating systematic review and empirical investigation within a coherent multipaper design; and empirically and practically by providing an in-depth understanding of the sustainability dynamics of cultural organizations in Cariri and offering insights for cultural managers in developing strategies for organizational continuity under conditions of scarcity.