O Papel da liderança na implantação de recursos tecnológicos em empresas

Abstract

This study analyzes the role of leadership in the implementation of technological resources in companies, focusing on the leader’s performance as a facilitating agent in the transition toward a more innovative and digital organizational culture. Data collection was conducted through the application of the Managerial Style Evaluation Scale (EAEG) and semi-structured interviews, involving employees and leaders from a private company located in Juazeiro do Norte, Ceará, Brazil. The study points out the following main results for the investigated company: a) leadership with a strong orientation toward interpersonal relationships, highlighting practices of trust, support and encouragement of employee participation; b) significant emphasis on task organization, goal setting and monitoring of activities; c) leaders showing the ability to adapt their management style according to team needs and organizational context; d) communication strategies, training and continuous monitoring contributing to reduce resistance and promote adherence to technological changes. It is concluded that leadership plays a fundamental role in mediating the relationship between organizational culture, innovation and team development, acting as a facilitating element in the implementation of new practices and technological resources in organizational contexts characterized by hierarchical structures and consolidated processes.