Criação e desenvolvimento de uma identidade visual para a empresa PY

Abstract

This project aims to develop a visual identity for PY Estamparia (a graphic design and printing company that specializes in customized products and themed merchandise centered on geek culture, including anime, video games, movies, TV series, and cartoons, among others), based in the city of Juazeiro do Norte, in the Cariri region of Ceará. A visual identity proposal is developed to communicate and convey the brand’s values, with the goal of establishing an emotional connection with customers and building brand recognition in an increasingly competitive market. This strategy consists of generating, through a design process, a set of visual elements that can convey and transmit the brand’s values and demonstrate how design, together with a structured methodology, can solve real problems of visual communication and market positioning. The methodology used was proposed by Maria Luiza Peón (2003) in her book Visual Identity Systems as a result, a visual identity was created, including a logo and mascot.