Plano de negócio para a criação de cooperativa de comercialização de frutas para a agricultura familiar

Abstract

This study aimed to develop a business plan for the creation of a cooperative for the commercialization of bananas and mangoes focused on family farming in the municipality of Mauriti, located in the Cariri region of Ceará, Brazil. The research is characterized as applied, descriptive, and exploratory, with a predominantly qualitative approach, based on bibliographic review and regional market analysis. The study included the development of a theoretical framework addressing business planning, agricultural cooperativism, and fruit production within family farming, as well as the structuring of the enterprise’s strategic components, including executive summary, market analysis, marketing plan, operational plan, financial plan, strategic diagnosis, organizational structure, products and services definition, and development plan. The market analysis identified the absence of a cooperative headquartered in Mauriti, representing a strategic opportunity for the collective organization of local producers. The results indicate technical, economic, and organizational feasibility, highlighting the potential to strengthen family farming, expand access to institutional and private markets, generate income, and promote regional development. It is concluded that structured planning constitutes a fundamental tool for the sustainable implementation of the enterprise.