Design gráfico de embalagens de sardinha a partir de elementos culturais do Cariri

Abstract

This work focuses on the graphic design of sardine packaging developed from cultural and religious elements present in the daily life of the inhabitants of the Cariri region, Brazil. One of the main objectives of this design is to establish a direct and emotional communication between brand and consumer, allowing the latter to recognize themselves in the products they consume. However, since one of the primary motivations behind this project is the lack of care often observed in products targeted at lower-middle-class audiences, it also aims to create packaging that conveys attention to detail and refinement. Through consumer interviews, analysis of similar products, brainstorming sessions, and a human-centered design approach, the project achieved a satisfactory outcome, resulting in designs and mockups that successfully incorporate and celebrate the experiences and culture of the Cariri people.