A marca do dragão: e-book de romantasia por meio da integração entre escrita criativa e design editorial

Abstract

This work presents the development of the romantasy e-book A Marca do Dragão through the integration of creative writing and editorial design. The project aimed to create an immersive narrative experience through the combination of literary, visual, and graphic elements. The methodology was structured into five stages: bibliographic research, analysis of similar works, narrative development, editorial development, and evaluation with beta readers. The development of the work involved the creation of an original fictional universe, including its characters, kingdoms, and magic system, as well as the development of its visual identity, cover, map, and illustration, in addition to the definition of the color palette, typographic selection, and layout. The prototype was evaluated by eight beta readers, whose responses made it possible to identify aspects related to the reading experience and guide the refinement of the project. The overall evaluation showed positive results, with an average rating of 4.75 out of 5 stars. Based on these results, graphic and textual adjustments were made, including typographic and layout changes and the incorporation of an illustrative element. As a result, final versions were developed in PDF, with a fixed layout, and EPUB, with a reflowable layout, expanding the possibilities for accessing and reading the work on different devices. The development highlights the possibilities of integrating narrative and editorial design in the visual materialization of an original literary work in digital format.